![]() Giving them a say in the direction of the mascot allows them to better connect with that mascot’s story. Have you come up with a series of ideas and are having trouble picking just one? Why not let your community decide! As we touched on earlier, having your employees, students, or customers vote on a mascot idea is a great way to find a mascot that connects with them. If you need help matching values and characteristics to mascots a list of ideas is below: After all, if you have the blessing and rights to use someone’s likeness, both parties can benefit from the cross-promotion. If there is something or someone within your community that could become a larger than life character, consider using them as your mascot. We’ve seen mascots made to replicate legendary MLB players, famous pilots, and even world record holding dogs. ![]() One thing we’re starting to see a lot of, is the usage of famous role models as mascots. ![]() ![]() It’s used to not only show off your brand, but also interact with your customers and employees. At the end of the day, a mascot is a marketing tool. The mascot idea you pick should represent the values you wish for your organization to portray. If your organization works with young kids, something cute like a teddy bear or a squirrel may be best. If you’re part of a school that preps students for college, you may want something courageous like a knight or a pioneer. Let’s say you have a football team that’s fiercely competitive, you may find yourself gravitating towards a tiger, warrior, or a wolverine mascot.
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